Recycling Since Landfilling Was Cool.
Way-back-when, in the year 2007, fresh off of a half-decade of working odd-jobs, sleeping on/under various public structures, and doing other uncommon things in Central & South America, our future Founder, Eddie Lott, found himself back in his hometown of Dallas, Texas, slinging drinks and wiping down counters in yet another bar ("two bars, actually").
He'd come back to Dallas to finish his Political Science degree at the University of Texas at Dallas, and was now splitting time between his final semester of full-time school, part-time bartending duties at the Libertine (on Lower Greenville Ave.) & the (now-defunct) Meridian Room, and part-time jobs at REI and the Texas Campaign for the Environment (TCE), where he was the intern Assistant Campaign Director as well as a Community Organizer.
He planned on returning to Central America (far southern Panama, specifically) to jumpstart his dream career as a "professional adventurer", when his parents pulled him aside one night and said, in a tone that truly scared him: "what about that one recycling idea you had?" Incredulous that his parents would single out his recycling idea - as opposed to the international import/export venture he had started when he was 22, - to support, he immediately back-tracked on it.
"Recycling was something I believed very deeply in, but it wasn't something I loved, you know?" He recalls. "It's like, how can someone love recycling? I still don't know how that's possible. And more importantly, I wasn't positive I'd be able to do something that I didn't truly love." And thus was born the first truly-milennial thought.
Still, after great deliberation with his then-girlfriend (now wife)
Brimming with ambition, but devoid of purpose, he